The next stage of the Hep. B Could It Be Me ? campaign has seen a massive roll out of materials to communities, health centres and businesses around NSW. MHAHS has delivered more than 50,000 items including posters and counter top displays, magnets, wallet cards and carry bags, all sharing the hepatitis B “ASK. TEST. TREAT” message. 

A series of community forums throughout Sydney metropolitan area has directly engaged hundreds of people in discussions around hepatitis B. Forums held in partnership with African communities, Arabic-speaking communities, Vietnamese and Chinese Mandarin-speaking communities were held throughout July and August , drawing on health professionals and community leaders to help raise awareness of hepatitis B among priority communities.

Community media campaigns have supported the “ ASK. TEST. TREAT”  message. MHAHS has prepared and delivered a series of multilingual media kits, including interviews and personal stories, editorials, advertisements and public service announcements, to community media outlets around the state. Reaching out specifically to our African, Arabic, Chinese, Korean and Vietnamese communities, the media strategy was the first multilingual hepatitis B campaign covering a state-wide audience.

The campaigns and forums have all demonstrated the benefits of encouraging communities to help lead the response to hepatitis B in order to improve health outcomes for priority communities. To read more about the initial stages of the Hep B. Could It Be Me? campaign, see our previous news story here.